“At 60 miles an hour the loudest noise in this new Rolls Royce comes from the electric clock.”
This is one of the all time great headlines of advertising and enough has been written about it. But, David Ogilvy, it’s creator says this line almost got rejected !
During the client briefing, the chief engineer of Rolls Royce stared at the headline and muttered ‘ Hmmm.. we really must do something about the clock !”
Bernard Shaw has the last word on (mis)communication ” Nothing is so simple that it cannot be misunderstood !”